Competitive advantage

Differentiate from your competitors by using an innovative screen to show your product(1).

WIN3D allows an enthralling product presentation as it switches on as soon as someone passes in front of the screen(2). The hyper-realistic display and an appealing product design will increase the attractiveness of your retail point(3).

With WIN3D you can also enhance your visibility at trade fairs. Between all stands, it is difficult to have a distinguishing feature to captivate visitors’ attention. WIN3D draws the attention to your stand because its interaction is passive: no need to use a pointer, to touch the screen or to do particular movements. The interaction is entertaining: the visitor tries to understand how it works and plays with the screen. At the same time, he looks at the product and captures the attention of other visitors next to him.

As WIN3D is enthralling it will make the visitors stay longer at the retail point or the exposition. Clients staying longer are more likely to buy: 1 person out of 5 having seen an advertising on a digital signage screen purchased a product in relation to the advertising, and thus, made a non-planned purchase(4).

The interaction of the advertising screen WIN3D leads the user to discover an object in an entertaining way and to familiarize with a brand.

 

Sources :

(1) Digital Instore, les opportunités de la digitalisation du point de vente en France « 87% des français pensent que les supports interactifs permettent aux entreprises de se démarquer de la concurrence »

(2) APS Group, Digital Signage « 11,7% des passants ont regardé un écran digital montrant un contenu dynamique »

(3)  Keyley Consulting , étude digital in store « 19% des personnes interrogées répondent que la présence d’un dispositif numérique donne envie d’entrer dans un magasin

(4)  CityMeo, pourquoi opter pour l’affichage dynamique ?

Do you want to know more?

Do you have a question concerning the product? Feel free to contact us for more information.