With the arrival of digitalization and e-commerce, the physical points of sale have to double their effort to attract customers. This means above all to create a “consumer experience”: this little plus factor makes clients want to go to a physical store instead of making an online purchase.
The implementation of digital devices in retail stores is one way to integrate this “plus factor”. 30% of the consumers claim that the implementation of a digital device improves the shopping experience in a sales point(1).
WIN3D differs from existing solutions as it offers an immersive, entertaining and interactive experience to the visitor.
(1) Keyley Consulting , étude digital in store